Super Bowl-mania time! Oh yeah!! It seems that beyond the hot dogs, sexy cheerleaders and a few cold ones savored with your friends, some people thought of other stuff when the Super Bowl came to mind. This year, the highest level of American football is associated with some unique, fashionable football helmets. As you probably know by now, the Super Bowl XLVIII will be held on February 2, 2014 at MetLife Stadium in New Jersey so you should get ready for it!
Why designer helmets? No clue, but 48 of these weird purposeless things have surfaced to add glamor to this year’s event. Council of Fashion Designers of America have joined hands with the National Football League and Bloomingdale’s to commission these one-of-a-kind helmets. I’m laughing like a pig here, when I look at these helmets; I can’t help but imagining those bulked-up players walking around wearing pink helmets. Priceless! It’s like Lady Gaga trying to tackle somebody..
All designer helmets will be unveiled online as well at Bloomingdale’s 59th Street flagship windows on 15th January. Which is weird, since chicks don’t really play football. But, there’s an upside to this: these Super Bowl helmets will be up for auction until 4th February, to support the NFL Foundation. Since it’s the 48th edition of the Super Bowl in American football, the starting bidding price for the helmets is set at $248 to mark the same.
Whatever your taste or desires, you’ll find it here: Mohawks, Swarovski, mesh, embroidery, floral arrangements and other creative stuff. Just keep money in your pocket at all times. Hell, Bloomingdale’s window design team even came up with miniatures of the Empire State Building and Statue of Liberty. Diane von Furstenberg, Alexis Bittar, Betsey Johnson, Billy Reid, Kenneth Cole, Donna Karan are just a few of the names involved in this interesting project.
Obviously, there should be a party, right? For the big unveiling, Bloomingdale’s will host a tailgating party with a turnout of NFL players and CFDA designers. Moreover, the windows will have an interactive component, enabling viewers to “virtually” see how they would look wearing some of the helmets. That should be loads of fun!